Optimize lead gen, outreach, and sales pages

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About the Course

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Course Notes - Part 1

Course Notes - Part 2

Course Notes - Part 3

Questions for Prospects

Sales Proposals

Sales Course-1-Sales Materials

Sales Materials

The best layout for sales pages. How to nudge visitors to click your purchase button.

Layouts

Where to place the price. Why you should visually distinguish the price from the button.

Pricing

How to uncover the reasons why people are buying your product. A simple method to determine your sales copy even if you don’t know what to say.

Benefits

Why you should move from broad to concrete. Keep minimal content on the surface of a page, yet detailed information below the surface.

Copy

Best thumbnails for videos. How to dilute the imagery of not buying. Simple tricks for preview videos.

Videos

When you need social proof. Three traits that make social proof more effective.

Social Proof

How SaaS businesses can sell more effectively. Common mistakes with sales copy. Which images to avoid.

Case Study - SaaS – Part 1

How to structure your headline. Why inserting “you” can backfire. Importance of replacing broad generalizations with concrete examples.

Case Study - SaaS – Part 2

Sales Course-2-Lead Generation

Lead Generation

How to segment markets into a manageable size. How to find businesses that match these traits.

Isolate a Market

How to find something that would be immediately valuable to your list of prospects.

Find Value

How to deliver this value (and exactly what to say).

Deliver Value

How to set up a call with this person. How to pitch them on a small project.

Pitch and Close

A simple, yet powerful trick to transition from a small project to a larger (more expensive) project.

Deliver and Seed

How agencies can follow this step-by-step process to sell their services.

Case Study – Design Agency

Sales Course-3-Closing a Sale

Closing a Sale

The most powerful strategy in sales (which very few people are doing).

Sales Calls

Which questions to ask (and why). How to leverage these questions to overcome objections later.

Asking Questions

7 categories of objections. How to prevent objections from manifesting.

Objections

Why you should never write “Sales Proposal” on the cover. How to get prospects to choose your business (instead of the competition).

Sales Proposals - Part 1

Which topics to include. How to make it persuasive. Simple tricks to optimize your deliverables and pricing.