Guides
In-depth tutorials
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Tutorials
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Brand Names
How to structure the sounds and letters in your product or business name
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Color
What does each color mean and why?
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Fonts
Why do fonts have personality? How can you choose the right one?
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Viral Marketing
Why micronetworks are the secret to going viral.
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Visual Attention
Which stimuli capture attention and why?
Compilations
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Advertising
How to optimize the text, imagery, and framing of ads.
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Choice
What happens in our brain when we make a decision?
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Copywriting
How to choose the right words and syntax
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Donations
Why do people donate? How can charities influence this behavior?
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Ecommerce
Best images, copy, and more. A checklist of tactics that boost sales.
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Luxury Branding
Why customers splurge on expensive products
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Negotiation
A checklist of tactics to optimize your deal.
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Packaging
How to choose the right size, shape, and material.
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Pricing
Which digits? How high? Best layout? A checklist of pricing tactics.
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User Experience
A list of best practices in user experience and interface design.