Best images, copy, and more. A checklist of tactics that boost sales.
A dark border separates the exit tabs in the browser from the main interface.
Customers prefer visual options in early stages of choice.
Customers browse horizontally, but they search for specific products vertically.
Bridge the gap between the real and digital world.
Scarcity intensifies the competition for status.
People like new stuff merely because it's new.
Want to strengthen motivation? Don't give immediate rewards. Force people to reach a small goal to unlock rewards.
Men prefer isolated backgrounds, whereas women prefer realistic backgrounds.
Grayscale seems luxurious.
If they can imagine this interaction, they start liking the product more.
Show an image or video of somebody unboxing your product.
Isolated images perform better in early buying stages, while contextual images perform better in later buying stages.
Buttons feel more clickable when they appear physically closer.
Choose concrete words that depict a vivid image of the next immediate action.
Choose button text that people would normally say (and how they would say it).
You could uglify rejection options with weird fonts, unbalanced positioning, or wide letter-spacing.
When users look at a button, they imagine taking this action. Nearby positive statements trigger a more pleasant simulation of the action.
While reading verbs, you simulate the depicted motor actions.
Imperfect ratings are more persuasive.
Reviews are more persuasive when they show the reviewer's name, verification status, and product imagery.
Only 4 percent of businesses respond to negative reviews, yet these responses boost sales.
Profanity communicates stronger feelings about products.
Downward motion seems stronger because of gravity. A downward progress bar feels more capable of reaching the end.
Links in your navigation menu will dilute the purchase.
Seeing this field is painful for customers who don't possess a coupon.
When customers acquire one item in a bundle, they're motivated to acquire the remaining items.