Find untapped needs for a killer product idea

Creating a Product - Course

About the Course

Escape your preconceived biases toward existing solutions so that you can find the core needs that fuel these solutions.

Find needs anywhere customers are talking (e.g., reviews, social media, surveys). But the best source will be in-depth interviews.

Create a discussion guide that balances breadth and depth, then dig deeper behind these preferences in interviews.

Look for any instance of a need, then write this need in a spreadsheet.

Remove duplicate needs, merge similar needs, and insert labels to group the needs.

Get people to rate the importance and satisfaction of each need

Divide the scatterplot into four quadrants: required, priority, experimental, and overserved

Choosing the right scope for the discussion guide

Conducting interviews and consolidating the needs

Launching the survey and recruiting people to take it

Scatterplotting the needs and comping the actionable takeaways