Repeat Digits to Grab Attention

Do you need to push attention toward your product?

Perhaps you need customers to look at your product in a 3rd party site (e.g., Amazon, eBay, Etsy).

In this scenario, try repeating digits (e.g., $2111).

Humans group items that look similar:

It's called gestalt similarity. And it pulls attention.

In heatmap studies, repeated digits (e.g., 8999) received more attention than unique digits (e.g., 6875; Dogerlioglu-Demir et al., 2022).

Repeat digits in prices, ratings, dates, SKUs, or any item that requires more attention.

Stronger For

• High Competition. Don't repeat digits on your own website. You want attention on benefits, not costs.
• Good Deals. Try discounting $4.44 to $3.33. Your discount will be lower across every digit, and both clusters will grab more attention in a catalog or store aisle.

• Dogerlioglu-Demir, K., Akpinar, E., Gurhan-Canli, Z., & Koçaş, C. (2022). Are 1-endings the new 9-endings? An alternative for generating price discount perceptions. Journal of Retailing and Consumer Services, 66, 102912.