A bulleted list of "our values," and the beginning of each item is bolded with the key value (e.g., passionate, reliable, honest).
Help Users Skim Content
UX Guidelines

Help Users Skim Content

Embrace their skimming instead of forcing them to evaluate information in-depth.

Users will always skim.

Don't fight it. Embrace it.

How to Apply

  • Insert the Main Takeaway into Headlines. Users can extract takeaways from content-filled headlines.
A headline that says "Insert takeaways into headlines" vs "Headline Tip"

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