Insert Alliteration into Prices

Alliteration feels good.

Consider the name Coca-Cola.

Reading Coca activates a "c" sound in our brain. Re-encountering this sound in Cola feels easy because of the existing activation of this sound, and we attribute this pleasant sensation to the entity (in this case, Coca-Cola).

You also see this strategy with pricing:

• Five Dollar Footlong (Subway)
• Four for $4 (Wendy's)
• Ten for $10 (Kroger)

Indeed, it works:

• A $6.00 sundae converted better than a $5.99 sundae
• Four Flavors $4.00 converted better than Four Scoops $3.99.
• Two Twix converted better than Two Snickers.
• 4 Fables $40 converted better than 4 Threybles $39.
• 9 Neven for $9.00 converted better than 9 Neven for $8.00

(see Davis et al. 2016)

• Davis, D. F., Bagchi, R., & Block, L. G. (2016). Alliteration alters: Phonetic overlap in promotional messages influences evaluations and choice. Journal of Retailing, 92(1), 1-12.