A clothing website that recommends a pair of jeans

Nudge Users in Unknown Decisions

UX Guidelines

Nudge Users in Unknown Decisions

Recommend options, show typical answers, or teach new user how to find value in your platform.

by Nick Kolenda

Last Updated December 15, 2024

Users face moments of indecision.

Gently nudge them toward answers or solutions without forcing them to think.

How to Apply

Suggest a Starting Point. Give them ideas for search queries (e.g., books, games, movies).

Search box with example searches underneath

Show the Typical Answer. Most people start with an ad budget of $10/day.

Field for ad budget with message: "Most users start with $10 per day"

Help New Users Find Value. Follow these poular accounts.

You don't follow anybody. Here are suggestions

Replace "0 Results" With Similar Results. Similar is better than nothing.

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