Show Two Multiples of a Price Nearby

Nearby digits can impact prices.

For example, which ad is better:

• 4 small pizzas with unlimited toppings for $24
• 4 small pizzas with 6 toppings for $24

Customers prefer the second ad, even though this deal is economically worse (King & Janiszewski, 2011).

Seeing two numbers (e.g., 4 and 6) will immediately activate the sum (e.g., 10) and product (e.g., 24; Baroody 1985). If a price matches these numbers, something just feels right.

Insert these subtly relevant numbers near a price:

• $15: Get $5 off the next 3 days
• $120: Get 4 weekly 30-minute calls
• $500: Get 5 bonus PDFs for free ($100 Value)

Caveats

• Show Only Two Multiples. If your price is $12, don't show many multiples (e.g., 2, 3, 4, and 6). You need two digits (e.g., 4 and 6) in order to activate the sum (e.g., 10) or product (e.g., 24; Baroody 1985).

• Baroody, A. J. (1985). Mastery of basic number combinations: Internalization of relationships or facts?. Journal for Research in Mathematics Education, 16(2), 83-98.
• King, D., & Janiszewski, C. (2011). The sources and consequences of the fluent processing of numbers. Journal of Marketing Research, 48(2), 327-341.